Chapter 2,Verse 43

kamatmanah svarga parah janma karma phalapradham kriya visesha bahulam bhogaisyarya gatimprati Materialistic people who do not know the existence of religious spirituality are full of worldly desires(kama atmanah) such as sense pleasures(bhoga) and material prosperity(aiswarya) even though materialistic pursuit is filled with loopholes. Materialistic accomplishments are subject to three types of limitations- 1.dhukha misrutatvam-Apart from being a source of plasure,they come along with a lot of pain too.The poor know the pain of poverty and think that wealth will rid them of the pain.Ask the rich,and they will say that wealth itself is a source of a different kind of pain. 2.athrupthikaratvam-Any amount of material poccession will not give complete satisfaction.Like the sacrificial fire that grows with every offering,desire grows with accumulation of materials. 3.bandhakatvam-The more a person possesses,the more he becomes dependent on them for his comfort and cannot extricate himself from them. Not only are these people interested in worldly pleasures,but also in the heavenly pleasures(svargaparah) described in the vedas and hemce want to involve in a variety of rituals,which have an even greater number of subsidary rituals attached to them(kriyaviseshabahulam).Little do they know that none of the benefits we enjoy in heaven are free,but are paid for by our repository of punyam(janma karma phalapradam).All this karma & karma-phalan will only lead to an unending cycle of birth & death(punarapi jananam,punarapi maranam).They only see the short term benefits and not the long term disadvantages.